- Commitment to customer satisfaction.
- Continuous introduction of modern and appropriate technology, products of good quality backed by efficient after-sales service
- Strive to be leaders in all our endeavours.
- Steady growth in business with commensurate growth in profits - commitment to our shareholders.
- People are our main resource. We encourage and appreciate resourceful employees.
- Provide the environment to foster creativity and innovation.
- Encourage involvement of people through trust, communication, decentralisation and delegation
- We value individual involvement and contribution, but believe in team spirit with the company's interest above all.
- We value integrity and character and believe that people can be led only by example
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